What is a Strategic Alliance?

A collaborative agreement between two or more individuals or entities stating that the involved parties will act in a certain way and/or commit expertise or resources in order to achieve common agreed upon strategic goals that are mutually beneficial or to meet critical business needs.

Strategic Alliances usually make sense when the parties involved have complementary strengths, products, or services.

In a Strategic Alliance all parties increase their visibility and strengthen the name of their company.

Strategic Alliances are relationships that depend and are built on trust.

In my trip down the Yellow Brick Road to B2B and B2C Social Networking, I met some great entrepreneurs whom I got to know personally and have proceeded to strengthen my network by entering into strategic alliances with them.

I now use the resources of my professional network to meet my clients’ needs that are outside of my own expertise. Having strategic alliances developed within my professional network, facilitates the quality and timeliness of service that my clients receive from me and my professional network.

I am planning on expanding my Strategic Alliances in all areas outside of my expertise.

Are you planning for a Successful Strategic Alliance?

I would like to read your comments and interact on the subject.