Communicating with your customers.
In this fast, high tech world, we are always in a rush, avoiding anything that seems to slow us down, sometimes even the principles of professionalism and politeness fall by the wayside.
Email, of-course is a fast and efficient way of communicating. It’s fast, it can be automated, it has a vast reach, nearly everyone uses it and it is easily archived for future reference.
I do understand why people hate e-mails though! Quite often, the principles of curtious communication go out of the window when writing emails. I’ve had corporate emails with spelling and grammar mistakes, something you would never see in a written letter.
There is one medium that is neglected by many online businesses, the phone call. In fact, sometimes it is so difficult to find a contact phone number on websites that one has to resort to email even though the inquiry might be urgent.
I know that a busy phone line can be a problem if people have to wait too long but there are ways that you can turn that experience into something pleasurable for your customers and good for you. Wouldn’t it be great if your customer could be listening to an interesting message about your business or some great music instead of the ring ring ring of an unanswered phone? These ringback tones can be a valuable way of promoting your business to a captive audience.
For me, my worst hate is the Automated Response. I understand that for some businesses it is vital but you should make sure it is there for the right reason, to help the customer, not to make life easier for you or to save you money.
If you are serious about your business, both offline and online, stop for a minute and go through all the old-fashioned and abandoned, traditional business methods and think of ways you can bring them into the 21st century, remembering to always put your customer first.