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Free trial of e-commerce solution
Multi-channel commerce is increasingly important and relevant for independent retailers, especially at this time of year when many consumers turn to the Internet to do their Christmas shopping. But without expertise and knowledge, building an e-commerce website can be a minefield as you struggle to find an option that best suits your business, let alone one that is affordable.
With many years experience in designing websites, Kevin Flannigan has set up a 30 day free trial for independent retailers looking to test the water for a new or improved site. The trial also gives you the opportunity to see how much you can do yourself, and how much help you need to get started. The trial uses Magento Go, a scaleable e-commerce package that includes hosting and technical support.
Magento is an open source e-commerce web application that was launched in 2008. At the start of 2012 it had surpassed 4 million downloads worldwide. In fact, the software is so good, in 2010 eBay announced it had made an investment in Magento and by 2011 it owned the software outright.
Magento Go is a streamlined version of Magento. It’s trusted by more than 125,000 businesses worldwide and offers the power and flexibility of Magento at a price that every business can afford. The beauty of Magento Go is the fact that it’s a totally scaleable, hosted e-commerce solution. In times of austerity, having a scaleable ‘one stop shop’ that can be amended very quickly is a great way to control costs.
Kevin recently built and launched the website for Miss Milly, a new supplier of affordable, quality jewellery, and has also worked extensively on retail websites for the fashion, health and beauty industries.
“Miss Milly wanted a reliable platform that showcased its products beautifully with good search facilities whilst also being straightforward to use,” explains Kevin. “Even though the company is a wholesaler, it wanted to have an aesthetic retail feel, which I think we’ve achieved.”
Once you have played around with the trial website, if you wish to go ahead and develop it further, there are different options available from just £9.99 per month. And you will not be left on your own as Kevin offers a variety of design and e-commerce support packages from helping with new branding and logos suitable for online use, to building a website optimised for search engines, setting up a payment provider, and pre and post launch training and support.
With the www.missmilly.co.uk website now live since late August, the company’s managing director, Sarah Watmore, is delighted with the functionality. “Kevin was hugely supportive, creative and proactive throughout the design, development and launch process. He really understood our brief and took a real interest in the business, which has resulted in a fantastic showcase for Miss Milly.
“And with his help, hard work and advice, it has only taken us six weeks to reach page one on Google search for our priority key phrase.”
To start your no risk 30 day free trial, go to www.kevflannigan.co.uk/trial or contact Kevin on 07813 206786 or by email to firstname.lastname@example.org for further information or design and project management quotes.
Work from home ideas are being searched for everyday on the internet and web directories. Considering that the year 2009, the actual unemployment rate may be above 8%. It is estimated that more than 12 million individuals are out of a job right now. If this doesn’t discourage you, I don’t know what is going to. Americans have fought since the economic crisis reach back in 2009. Lots of people are struggling to pay their own bills, buy household goods and worse yet, paying their home mortgage.
Numerous Americans have got themselves into financial debt and find out no end in sight. The majority are taking considerable shell out cuts just to be able to afford a somewhat sustainable living. When you are in this predicament or perhaps don’t want to find yourself within it, there are many opportunities waiting for those willing to perform a bit of leg work and also research.
Work from home ideas and opportunities
There are many work from home ideas and possibilities for the grabbing. And if you’re looking to earn some additional cash or fully earn a comfortable existing, there are home based businesses to take into consideration.
Let me walk you through some of the business opportunity ideas Possess seen that will not only enable you to pay off some of those costs piling up, but could even help get you to a better financial position as compared to you were or are near. In order to be successful which has a work from home job, you must be willing to put some time straight into it and be individual. If you can put in a little effort in to a few of these work from home opportunities, then you give yourself a fighting likelihood at living your current dreams.
Preparation when looking for home business ideas
The most important prep one needs to do when evaluating any work from home opportunity, is the mental preparation. Many people get overwhelmed with the research one needs to do when looking for those excellent home business ideas. They begin to acquire frustrated because it is something new to them. Work from home ideas may, at first, be time eating. With a little bit of corporation, though, things will quickly make sense and those work from home concepts will soon start to make perception.
One of the first work from home ideas can be selling your own item. This could also be an email finder service that you provide. As an illustration, let’s say that you are an cpa and have just recently been laid off. Well, you can market yourself and provide data processing services from your home for small business that do not want to hire a full period accountant.
As for the item issue, one businesses would be to market your product or service via the internet. There are several ways of doing this. That’s the attractiveness of figuring out what it is you need to market yourself within, is that there are many strategies in which you can promote your product or service. Some of these advertising tools are websites like eBay or Craigslist. You can promote your product on internet websites and wait for folks searching for your form of product to purchase it.
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1. Put your blog post into a list, like this one.
It keeps it neat and easy to read, (doesn’t look so onerous).
3. Keep the introduction and conclusion short.
4. Don’t try to include too much info, keep the tips clear,
clean and concise and to the point.
5. Keep one post focused on one topic. If you have
several things you want to talk about then try writing
separate posts for each topic.
6. Write with a sincere desire to help your reader.
7. Don’t write an article that is basically just a
sales letter for your company. You can promote yourself,
un-ashamedly, in the signature at the end of the post.
8. When writing a good signature make sure it is good enough
to entice your reader to go to your site or request more
information from you.
9. Don’t forget to mention what you have coming in future posts
to encourage them to subscribe to your blog.
10. Give something away free. In the past I have offered a free
marketing email course. This gave me the opportunity to create a
relationship with my readers.
So, you want to make money online, enjoy the opportunity to work from home via internet? It does sound like a wonderful opportunity, but it can sometimes be too good to be true. For example, let’s start with the companies that offer positions where you get paid to write reviews. Do your research before giving any of your personal information. How long has the company been in business? What are the full details of the position? When and how are you compensated? The internet can be a wonderful tool to allow you to make money from home, but it can also be very harmful if not approached properly.
You get online and check e-mail messages. You notice a message from a company promising you can get paid to write reviews, all from the comforts of your home. You do not remember applying for this position, have never heard of this company, and cannot find any more details regarding the position. This would be a great example of a situation where you do not want to provide your name, address, or any other personal information. Identity theft is a very big problem and the internet has been a great way for this problem to grow. It’s always better to be safe than sorry, so remember to do your research before committing to any online business opportunity!
Isn’t it frustrating when you arrive at an office reception only to find that there’s no receptionist! There you stand, waiting for someone to notice you.
And some how the staff manage to beaver away while at the same time giving you glances but, infuriatingly, not making any effort to come to your rescue?
You think to yourself, should I wait, should I talk, should I….
I have worked in many busy offices in my time and the one person who seems to have the most fun and the cushiest job always seems to be the receptionist.
The problem is that when a company has a belt tightening period, then the receptionist is usually the one that bites the dust leaving a void in the reception area and some poor employee out of work and me, the poor visitor, left to her own devises.
I can understand the reasoning for her demise – maybe she spent a lot of time filing her nails or chatting on her mobile – but who’s fault is that? She could have been kept busy with a crucial occupation that most small companies tend to ignore usually to their peril.
She could have been the companies “Social Media Whizz Kid”!
Now don’t get me wrong, I am not saying that you would encourage her to chat on Facebook all day, I am talking about structured marketing using Facebook, Twitter, Plaxo, LinkedIn and all the other important social networks.
She would be given targets to meet and results to report on, in fact she would be kept extremely busy.
There’s four things you would need to have in place in order to ensure you really do benefit from her activities, in other words to make sure she is actually marketing your business not chatting and making dates with her new found friends.
1) Big Brother is watching!
What a lot of companies don’t know is that if an employee is using a company e-mail then you have every right, as their employer, to monitor their e-mails. This is the first thing you should make clear to your new “Online Marketing Manager”, (it is amazing how a good title can incentivize).
2) A weekly feedback report.
This would be to ascertain, (sorry for the posh word), things like, how many followers you have gained on Twitter and how many Facebook, LinkedIn, Ecademy, Plaxo friends you have on your business pages etc.
3) Somone to write good copy.
Find your cleverest writer, (you could hold a competition!), and get them to write a couple of blog posts a week. The posts should contain all the right key words for the search engines and, ideally, should come out of your website but if you don’t have a blog on your website then you can start a blog easily using blogger, or blog spot, there are many others! (A little bit of training for your blogger wouldn’t go amiss either!)
4) A good trainer.
It doesn’t matter how much she thinks she knows about Facebook etc. she will not know about the right way to leverage this new media to market the business.
The beauty of teaching a member of staff Internet Marketing is that you will be in complete control; your staff member will be gaining some great skills and you will save a lot of money down the line – money that you would have had to pay to a marketing company to do it for you.
Give a man a fish and he eats for a day teach him to fish…………
Pat Sutton – Professional Blogger and Marketing Director at Niche Media Marketing
One to one training, workshops and seminars on Social Media Marketing.
Pat Sutton – Forbes Listed as the 30 women entrepreneurs to follow on Twitter!
It doesn’t matter what kind of business you have and how benevolent you are, you can give things away for free, you can raise money for great causes, you can hold people’s hands but everyone at sometime needs to make a living.
The baker puts bread on your table, not to feed your family but to feed his own!
I am sure, if you own a bakery or a grocers then online marketing is not so important but if you have a product or service that has a website at it’s heart then you need to know how to drive traffic, create a contact list and to make sales.
Ok, so you have a great website that showcases your products or services or you have signed up for an online, work at home business that has provided you with their propriatory website to promote – what next?
It doesn’t matter what kind of online or offline business you have, if you sell from a website then you need to get it out there to the right target audience.
Not many of us are really clever enough to know, for sure, who will buy from us, I promise you, I have had many surprises! But somehow we need to work out how to get our business in front of buying customers. So a scatter gun approach is not really the way to do it, you need to target the right people.
So how do you recruit people to an online business. How do you get people to come to your website?
Online? Offline? Cold calling? Friends and family?
Let’s look at Friends and Family first.
If you want to lose friends then pitch to them, the same with family members. I don’t know about you but I would hate it if my loved ones avoided me because they felt guilty for not buying into my business! So that is a definite “no no”.
Cold calling? Hey! I’m into this online gig because I want to enjoy it, I want a better quality of life and cold calling just does not do it for me! So, for me, that’s out too.
Offline – now here’s a thing – yes it can work, even for an online business. You could:
1. Get out there to your local business networking events.
2. Build relationships with local business owners to encourage referrals.
3. Take stands at exhibitions.
4. Advertise in the newspapers.
5. Give out flyer’s in shopping malls and markets.
6. Carry business cards for those chance encounters!
Then there’s ONLINE.
Now this is where your marketing can really rock!
Here are my 5 very best online marketing tips.
1. Any good at writing?
You don’t have to be Jeffrey Archer but a good clear blog with all the right keywords can be a fantastic marketing tool.
The article should not be about your business but about something helpful for the reader. Of-course it should be linked to your business, for instance if you are a garden landscaper then an article or blog about growing roses would be good but a blog about baking a chocolate cake may not be.
You need to engage with the reader, they need to see you as a leader and expert.
Once you have constructed your blog or article you then need to add a clear succinct signature at the bottom, this is very important for obvious reasons.
I know what you’re asking….what do I do with my blog once it is finished?
Well if you have a blog section on your website then that is ideal as readers can click to your website to read the blog.
You would open your blog on your website, copy the URL or address and add that link along with a catchy intro like:
An easy way to bake a chocolate cake – if you love chocolate you’ll love this – http://www……
You would add it to places like Facebook, Twitter, Ecademy, LinkedIn etc that’s assuming that you are a member of all these social sites, if not why not???
If you have written your blog on someone else’s website, like Blogger, Ezines or another blogging platform like my site for business women, TheBusinessWoman then you need to make sure that all your website details are in your signature.
I know a lot of people think that Twitter is a waste of time well, I promise you that it is not, if you do it right.
A daily tweet containing great advice to followers who are your target audience can really boost your profile. If you have a good profile then people will see you in a good light and are more likely to buy from you. If you read my blog, How to market on Twitter, you will see how you can make Twitter really work for your business.
3. Facebook Fan Pages.
Create a fan page with the same name as your business then set to work making friends and then inviting them to become fans of your page. Once you have a reasonable amount of members you can create a badge to upload onto your website. This creates a sense of community and will give confidence to your website visitors. Of-course you also have your fans to market to as well.
Join groups and forums to get to know people, (not to pitch to them), once they get to know you they will eventually ask you what you do and then you can get away with a subtle pitch.
5. LinkedIn groups.
Join the groups on LinkedIn, you are allowed upto 50 group memberships. Of-course you need to find groups of people who would be interested in your sector and will be beneficial to you as well. Then once in a group you can upload your articles or blogs to their discussion pages. These are then sent out by the system to the group members in update e-mails. Some of the groups have memberships of thousands of people each so your one article alone can get you enormous exposure.