‘Marketing’ Archives
7 mistakes to avoid in directing a small business marketing team
Digital marketing for small business 7 mistakes to avoid in directing a small business marketing team In 2006, I hired a strategic branding firm to help me with a branding slogan, consistent messaging, collateral materials, website, etc. And while it was a sizable expenditure, it was worth every dime. Why? Because their expertise [...]
Make the First Hour Each Day Your Hour for Creating your Dreams
Starting your day with a great cup of coffee or tea is, of course, a must, but then what do you do once you settle into your desk at work? For most people, the answer is that they comb through their emails. They respond to what is important, click on a few items of interest and then spend another 15 minutes checking out a few blog posts, twitter [...]
Blogging as a Marketing Tool
Blogging, writing, speaking are all ways for entrepreneurs to develop a following, increase their email marketing lists, and eventually acquire new clients. The two burning questions that I hear from clients in this regard are: When do I have time to blog? What do I blog about? Let's take the first question, having time. Blogging has to be [...]
Are you using your Business Cards to their Fullest Potential
Do you have business cards advertising your small business; well I hope everybody is nodding their heads in the yes motion. If you don’t have any then you need to take the information from this post and start creating some. Let’s start with the basics when it comes to your business cards. The size of business cards should not exceed 3 1/2 [...]
3 Ways Good CRM Can Boost Your Bottom Line
Obviously running any type of business without a good customer relationship management system and good CRM software is pretty much an exercise in futility and will either doom you never doing better than barely making it by or flat out going broke. But efficient use of CRM technology can help you grow your business to heights you never imagined at [...]
Why are blog posts becoming a better tool for showcasing your products than websites?
It is because blog posts provide the opportunity to promote, discuss and persuade in a gentle and informative way. When people are reading a website they will skip things and will probably not read pages that are text ladenned. Yet, strangely enough, they will read every word of a blog post, so it is better to do your pitch in a blog post than [...]
How Soccer Relates to Business–Author Linda J Lord “The Pitch”–Virtual Book Tour May 2010
Join Author/Coach, Linda J. Lord on her Virtual Book Tour, Starting May 3, 2010 During the month of May, Linda will be discussing her recently published novel that reaches out to business owners, entrepreneurs, and working women who are looking for practical business strategies. Her book “The Pitch” explains how soccer has very similar [...]
Create the desire so people buy from you!
The 'desire' portion of your profile is where you present the facts of your expertise and success; create and justify your prospect's conviction and cause him to demand a piece of the action' for himself. It's vitally necessary that you present proven facts because survey results show that at least 80% of the people reading your profile - [...]
Market your business by marketing YOU!
Do you think that your busines would benefit from you having an Internet Celebrity status? I went from leaving a full time job in August last year to setting up my own blogging site and being Forbes listed as one of the top 30 women entrepreneurs to follow on Twitter. I have been interviewed for "The Get Inspired Project". 365 inspirational [...]
DEVELOPING SUPERIOR PEOPLE SKILLS
By Peter Murphy ____________________________________________________________ 1. Be persistent with style. You can get a lot more done at work when you have the tenacity to deal with difficult people without losing your cool. Never give up. 2. Exude a magnetic charm that makes people want to help you. In stores and restaurants staff will [...]
Ten Top Reasons to Use Facebook
Facebook has become a way to keep in touch with people you meet and may not see on a regular basis. Ten Top reasons to use Facebook are the following: You can invite your friends to your business events you are holding or attending. Once your friends are invited you can see who is attending your event. You can stay in touch even after a [...]
Employee Satisfaction – It’s More Important than you Think
Most professional service firms make every effort possible to acquire and maintain healthy client relationships. Are you giving the same sort of attention to your staff so they will be your ambassadors instead of detractors? Do you really know what your employees are saying about your firm amongst themselves and with your clients? It’s time to [...]
Don’t sack the receptionist – give her more work instead!
Isn't it frustrating when you arrive at an office reception only to find that there's no receptionist! There you stand, waiting for someone to notice you. And some how the staff manage to beaver away while at the same time giving you glances but, infuriatingly, not making any effort to come to your rescue? You think to yourself, should I wait, [...]
Need a Marketing Director? Consider Consultants
In today’s economy, companies are looking to cut costs wherever they can while still maintaining, or even increasing, their presence in the market. Many are outsourcing their CFO functions (http://bit.ly/wmC4f). So why wouldn’t the same hold true for the role of marketing director? By no means am I suggesting that you should eliminate any [...]
Dating “Rules” for Business
Originally published as guest post on eMag Solutions blog (http://bit.ly/7GaA0W) It’s been a while since I was dating, but when I met my husband, the dating guide, The Rules, was all the rage. I must admit, I never read it, yet somehow managed to find and marry a man without it. But when I was recently browsing through a bookstore, it caught [...]
Learn To Belly Dance-The “Green” Way
North Plainfield, New Jersey December , 2009-- Where can someone go to learn how to Belly Dance like the pros? How about from the comfort of their own home. It is the Earth friendly “green” way to learn; through online downloadable digital videos through a new one of a kind Belly Dancing website. Sakkara (Suzanne) teaches as she was [...]
Simple Tips to Make you Stand Apart
Originally published as guest blog on High Velocity Blog (http://bit.ly/6D9nYr) Whether you are an entrepreneur or work for someone else, it’s vitally important that you conduct your business in such a way that you stand out from the pack. I constantly advise my clients on ways they can differentiate their products and services from their [...]
How to market your website so that people buy from you!
It doesn’t matter what kind of business you have and how benevolent you are, you can give things away for free, you can raise money for great causes, you can hold people’s hands but everyone at sometime needs to make a living. The baker puts bread on your table, not to feed your family but to feed his own! I am sure, if you own a bakery or [...]
Market Your Real Estate Services Where Consumers are Looking
You've heard over and over how 20% of the agents serve 80% of the clients -- leaving a mere 20% market share to the less ambitious 80% of real estate agents. Now there's an 80 - 20 mix among buyers as well. According to the National Association of Realtors, over 80% of people shopping for homes for sale now begin their search on line - leaving [...]
30 Women Entrepreneurs to Follow On Twitter
I am humbly honored to have been included on the Forbes.com list of 30 Women Entrepreneurs to Follow on Twitter written by Natalie MacNeil of She Takes On the World. It was a fantastic Thanksgiving surprise! Each of the women listed provide quality content and contribute useful information on their Twitter stream. I’m sure you will find these [...]
