‘Social Media’ Archives
7 mistakes to avoid in directing a small business marketing team
Digital marketing for small business 7 mistakes to avoid in directing a small business marketing team In 2006, I hired a strategic branding firm to help me with a branding slogan, consistent messaging, collateral materials, website, etc. And while it was a sizable expenditure, it was worth every dime. Why? Because their expertise [...]
Make the First Hour Each Day Your Hour for Creating your Dreams
Starting your day with a great cup of coffee or tea is, of course, a must, but then what do you do once you settle into your desk at work? For most people, the answer is that they comb through their emails. They respond to what is important, click on a few items of interest and then spend another 15 minutes checking out a few blog posts, twitter [...]
Are you a domestic goddess? What a question!
I have mulled over the wisdom of posting here my thoughts on a topic that arose on-line recently. I nearly responded to the question posed but given the tenor of the other replies quickly realised that doing so might result in my being blacklisted. Freedom of speech, like fitness and popularity, is a relative thing. I daresay I am desperate to be [...]
Blogging as a Marketing Tool
Blogging, writing, speaking are all ways for entrepreneurs to develop a following, increase their email marketing lists, and eventually acquire new clients. The two burning questions that I hear from clients in this regard are: When do I have time to blog? What do I blog about? Let's take the first question, having time. Blogging has to be [...]
Ten Top Reasons to Use Facebook
Facebook has become a way to keep in touch with people you meet and may not see on a regular basis. Ten Top reasons to use Facebook are the following: You can invite your friends to your business events you are holding or attending. Once your friends are invited you can see who is attending your event. You can stay in touch even after a [...]
Overcoming Social Media Objections
Many business people are suddenly starting to show some interest in the phenomenon that is social media, much to the thrill of their marketing personnel. But there is still a lot of confusion about this new medium, and objections abound. Below I take on a few of the most common ones. Recruiters will poach our people. I hear this a lot. And [...]
When the Pope is on Twitter…
My client base consists primarily of attorneys and accountants. This is not an early adopter group of most new technology, and for good reason. They are saddled with all sorts of regulations that most businesses are not, and have to worry about anything they say being construed as advice. Also, in their defense, Twitter was not marketed very [...]
Learn To Belly Dance-The “Green” Way
North Plainfield, New Jersey December , 2009-- Where can someone go to learn how to Belly Dance like the pros? How about from the comfort of their own home. It is the Earth friendly “green” way to learn; through online downloadable digital videos through a new one of a kind Belly Dancing website. Sakkara (Suzanne) teaches as she was [...]
Advocating Action
Time’s Paces When as a child I laughed and wept, Time crept. When as a youth I waxed more bold, Time strolled. When I became a full-grown woman, Time ran. When older still I daily grew, Time flew. Soon I shall find, in passing on, Time gone! (These lines appear on an old clock in Chester Cathedral, England [...]
Women Supporting Women
This year has been an exciting and eventful year. I just launched a social network for women called Women Support Women. The site was created to supply a forum where various women could come together and create a support system. The site is not religious based, business based or any other exclusive theme. My vision is to bring women [...]
30 Women Entrepreneurs to Follow On Twitter
I am humbly honored to have been included on the Forbes.com list of 30 Women Entrepreneurs to Follow on Twitter written by Natalie MacNeil of She Takes On the World. It was a fantastic Thanksgiving surprise! Each of the women listed provide quality content and contribute useful information on their Twitter stream. I’m sure you will find these [...]
To Retweet – What does it mean and how important is it?
A Retweet allows Twitter users to share their favourite tweets with their own followers. So if someone has 10,000 followers and they like one of your tweets and they retweet it, then it will go out to all of their followers, good eh! It is done by copying and pasting the original tweet and sending it out. It's usual to put “RT” plus the [...]
A world of Discovery
Looking back I wish that someone had taken the time to sit down with me and show me there was a world of discovery beyond the bottom corner of Belmont Avenue. A three dimensional chat involving the mind body and spirit which would inspire and uplift and take off the restrictions of what I perceived possible for my life and which career path i [...]
How to really monetise your blog!
In my previous blog "6 steps closer to monetising your blog" I said that you need: 1. Patience 2. Resilience. 3. A great imagination. 4. Knowledge. 5. The discipline to learn. 6. Multiple Income streams? Today I am going to tell you about the next 6 items you need: 1. Products that sell well. 2. A great mailing list. 3. An easy to [...]
How to market on Twitter
I am not going to explain to you how to create an account, I am sure you are capable enough! Once the account is created with a nice profile and picture you can then start to add your “Tweets”. You are allowed up to 140 characters and it is advisable to keep the tweets as short as possible, I will explain why shortly. I know a lot of people [...]
6 steps closer to monetising your blog!
I’m often asked how to make money from Blogging. Not wanting to dampen enthusiasm, it’s not a get rich quick scheme. But it’s not impossible. To get you there you need to have these six crucial skills: 1. Patience 2. Resilience. 3. A great imagination. 4. Knowledge. 5. The discipline to learn. 6. Multiple Income streams? Why [...]
